We help global consumer brands enter Japan and Korea with positioning, localization, and a launch plan built for how these markets actually buy — not a translated version of what worked at home.
Every engagement starts from the same belief: a product that already works abroad doesn't need reinvention. It needs to be re-presented for a buyer who decides differently.
That means reading the product the way a Japanese or Korean customer will, finding where trust breaks, and rebuilding the story — page, claim, channel, and sequence — until it reads as if it were made for them.
We model how the actual customer evaluates the product, not how the brand wishes it were seen.
Every deliverable is shaped and checked by a person before it reaches you. Nothing ships on autopilot.
You commission a defined package and receive a complete document — not access to a tool or an open-ended retainer.
Every recommendation is something a small team can execute, with a clear first 30 days.
Fixed-scope engagements. No retainer to begin, no platform to log into. Every brand starts with a Launch Audit, then continues on the track that fits — strategy, visuals, or the complete launch.
Payment by Wise or international bank transfer · Invoice issued on confirmation · Card payment available on request
Each has its own buyer, its own channels, and its own conventions in Japan and Korea. Focus is what lets us read a product the way the local market will.
Brands that earned a following abroad — often through crowdfunding — and are ready to expand. Japan rewards craftsmanship and clarity; we position the product for buyers who scrutinise materials, finish, and daily utility, and map the right path through marketplaces and Makuake-style launches.
Korea imports fashion at a scale few markets match, and its creator-led discovery is unmatched. We adapt sizing, fit language, and presentation to local expectation, and shape the entry route — from Musinsa to creator seeding — so the brand lands where its buyer already is.
Higher price points where the buyer runs a quick return-on-investment calculation before purchase. We frame performance claims with the care these markets expect, and build a launch narrative that earns trust without overpromising.
A simple, transparent path. You stay in control at every step, and you know the scope and the price before any work begins.
Send your product and target market. We confirm fit and scope within one business day.
You receive a fixed-scope proposal and an invoice — no surprises, no open-ended billing.
Settle by Wise or international bank transfer. Work begins on confirmation.
We prepare the strategy and review every section by hand before it reaches you.
Your package arrives as a finished document, with a clear first 30 days to act on.
Every Launch Audit follows the same rigorous structure — a single, considered document you can act on the day it arrives, and share with your team without translation.
It opens with a market-fit read, moves through positioning and the local launch plan, and closes with a sequenced first month.
TokyoSeoul is the cross-border market-entry practice of SKnet Inc., a company registered in Japan and operating since 2017. We work with a deliberately small number of brands at a time, so every engagement receives genuine attention.
We are not a marketplace, a directory, or a software platform. We are a practice that takes responsibility for the work it delivers.
No. Most brands we work with have proven their product at home and are preparing their first serious move into Japan or Korea. The Launch Audit is built precisely for that moment — before you commit budget to a market you can't yet read.
A translator converts your words. We rebuild your launch — positioning, page structure, channel choice, and the first 30 days — for a buyer who evaluates products differently. Translation is a small part of what makes a product sell in these markets.
We invoice in USD and accept payment by Wise or international bank transfer. An invoice is issued once scope is confirmed, and work begins on receipt. Card payment can be arranged on request.
Typically a matter of days from confirmed payment, depending on the product and the current queue. Because we work with a limited number of brands at a time, we confirm a delivery date with you before beginning.
The Launch Sprint engagement extends into execution support — wireframes, creative direction, briefs, and a first-month media plan. We scope this individually, since execution needs vary widely by brand and category.
Tell us what you sell and where you want to go. We'll confirm fit and the right engagement within one business day.